Swatch, a prominent and highly sought-after brand, has been revolutionizing the watch industry since 1983 with its extraordinary designs that capture the essence of time. As one of the world's leading watch manufacturers, Swatch is now available at iGA Istanbul Airport, captivating visitors with its striking timepieces. Having remained true to its core values since its inception, Swatch continues to surprise with astonishing innovations through new designs and limited-edition collection items. The brand maintains a strong presence in the sports world, through its commitment to action sports such as BMX, longboarding, and surfing. The Swatch Art Peace Hotel in Shanghai embodies the brand's passion for art, offering a creative sanctuary for artists from around the world to experience artistic freedom.